Privacy Policy
Last Updated: January 2026
Home Improvement Source ("we," "us," "our," or "Company") operates homeimprovementsource.ca (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website. By accessing and using homeimprovementsource.ca, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit information through our Website, such as your name, email address, phone number, and geographic location.
- Technical Information: Your Internet Protocol (IP) address, browser type, operating system, referring URLs, and pages visited on our Website.
- Cookie Data: Information collected through cookies, web beacons, pixels, and similar tracking technologies (see Cookie Policy below).
- Usage Data: Information about how you interact with our Website, including clicks, time spent on pages, and referral sources.
- Device Information: Device identifiers, hardware model, and mobile network information.
How We Use Information
We use the information we collect for the following purposes:
- Affiliate Tracking: To track clicks, sign-ups, and casino referrals for affiliate commission purposes.
- Analytics: To analyze Website traffic, user behavior, and performance metrics to understand how visitors interact with our content.
- Site Improvement: To enhance user experience, optimize Website functionality, and personalize content.
- Communication: To send you promotional materials, newsletters, and updates (with your consent where required).
- Compliance: To comply with legal obligations, regulatory requirements, and to prevent fraud or illegal activity.
- Marketing: To conduct targeted marketing campaigns and measure marketing effectiveness.
Cookie Policy
Our Website uses cookies and similar tracking technologies to enhance your browsing experience and collect information about your interactions with our site.
Types of Cookies:
- Essential Cookies: Required for basic Website functionality and security.
- Analytics Cookies: Used to track and analyze user behavior and Website performance.
- Affiliate Tracking Cookies: Used to identify and track referrals to casino partners for commission purposes.
- Marketing Cookies: Used for targeted advertising and promotional campaigns.
Opt-Out Options: You may disable or delete cookies through your browser settings. Most browsers provide instructions on how to manage cookies. Please note that disabling cookies may affect Website functionality. You may also opt out of certain tracking technologies through industry opt-out mechanisms such as the Digital Advertising Alliance of Canada.
Third-Party Links
Our Website contains links to third-party casino websites, gambling platforms, and other affiliate partners. We are not responsible for the privacy practices, policies, or content of these external websites. This Privacy Policy applies only to homeimprovementsource.ca.
When you click on affiliate links and visit partner casinos, you are subject to their respective privacy policies and terms of service. We strongly encourage you to review the privacy policies of any third-party websites before providing personal information or engaging in gambling activities.
We do not control, endorse, or assume responsibility for the privacy practices of our affiliate partners or their handling of your personal data.
Your Rights
As a resident of Canada, you have certain rights regarding your personal information:
- Right to Access: You have the right to request access to the personal information we hold about you.
- Right to Correction: You may request that we correct inaccurate or incomplete personal information.
- Right to Deletion: You may request deletion of your personal information, subject to legal and operational limitations.
- Right to Withdraw Consent: Where we rely on your consent for processing, you may withdraw that consent at any time.
- Right to Opt-Out: You may opt out of marketing communications and non-essential tracking by contacting us at [email protected].
To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by applicable law.
- Personal Information: Retained for the duration of your engagement with our Website and for a reasonable period thereafter (typically up to 3 years) for legal, tax, and affiliate tracking purposes.
- Cookie Data: Retained according to cookie expiration settings, typically ranging from session-based (deleted upon browser closure) to multi-year periods for persistent tracking cookies.
- Analytics Data: Retained in aggregated and anonymized form for ongoing Website improvement.
- Affiliate Tracking Data: Retained as long as necessary to process and verify commissions, typically up to 2 years.
You may request deletion of your personal information at any time, subject to legal and contractual obligations.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
Email: [email protected]
We will respond to your inquiry within 30 days or as otherwise required by applicable Canadian privacy laws. If you are unsatisfied with our response, you may lodge a complaint with the relevant provincial privacy authority or your provincial Information and Privacy Commissioner.